The Importance of Co-Marketing

October 24, 2016 By

In a busy housing market, many real estate agents and lenders may find their marketing priorities take a back seat to daily to-do lists and current clients’ needs. To stay ahead of the game and consistently gain new clients while retaining current clients, savvy agents should always be marketing themselves. But you don’t have to market yourself alone! If you engage in co-marketing with PRM, it could make marketing easier overall, less expensive and more impactful than if you did it alone.

Co-marketing offers both the realtor and the lender an opportunity to share the cost* while both reaping the rewards and leads from our efforts. It also provides an opportunity to engage a larger target audience while emphasizing the strength and teamwork of your home buying team.

Co-Marketing with PRM

Beyond a solid pre-approval and a smooth home financing transaction, I can also help you with co-branded:

  • Flyers & cost sheets
  • Open house marketing and promotions
  • Lending and real estate videos to help educate your clients
  • Door hangers, brochures & postcards
  • Promotional items for events or gifts
  • Co-hosted client appreciation events
  • Print and digital ads
  • Event or school sponsorship banners
  • Continued education & lunch ‘n learn seminars

As the CFPB continues to crack down on advertising practices and illegal lender-broker marketing deals, rest assured that PRM’s compliance department reviews all co-marketing materials to ensure required regulations and ethical standards are in place.

Get started on a co-market opportunity by calling PRM today!

*Shared costs must be documented with a PRM co-op form and proof of payment.

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